Ever since I moved in to our place I didn’t buy any bedsheets. My regular sheets were now very old and I knew I needed replacement. So, when I came across World of Ek, I checked out their bedsheets collection. World of EK is an online shopping portal by Ektaa kapoor. The sell home linen, jewellery, ethic wear for women and dhoop, all hand crafted by Indian artisans. “EK is my humble tribute to India’s great cultural heritage and traditions. Bring a part of India home with our ethnic wear, charm jewellery, home linens and copperware.” – Ektaa R Kapoor