GNC India launches “Building Block of Nutrition” Campaign

I’m a big time foodie and I enjoy eating all the junks. I’ve grown up eating Indian food and so living without them is extremely difficult for me. I’m a health conscious person (rather call myself health anxious) but my food habits are not very healthy. I do include nuts and fruits in my diet and try to eat moderately but a balanced diet is something which none of my family members have. Result: We are not very active and get tired easily.

During my father’s regular visit to his doctor, he complained about tiredness and guess what his doctor prescribed him? Proteins! Like everyone, we too were living with the myth that proteins are for body builders and gym goers who want that huge body. But then my father trusted his doctor and started taking proteins. The result? He saw a good change in his energy levels. He started feeling energetic throughout the day and not very tired by the end of the day.

In today’s fast paced life, we often skip meals or indulge in unhealthy food most of the times. For us, balanced diet is just a fancy term used by nutritionists to make money. But in reality we are actually making a huge mistake which is leading to some or the other health and fitness problems. To address this problem, GNC has partnered with Guardian Healthcare and entered Indian market with its Campaign called “Building Block of Nutrition.” As a blogger I got the chance to attend the launch event here in Mumbai and learn about nutrition and wellness.


Mr. Satnam Singh Bhamara, Ms. Noorie M. Gada, Mr. Shadab Khan and Mr. Sheru Harmeet Aangrish (left to right)

General Nutrition Centre (GNC) is a leading global speciality health, wellness, and nutraceuticals retailer. They are committed to help Indian consumers in better managing lifestyle issues such as fatigue, stress, vitamin deficiencies, and cholesterol among others through the principles of ‘Scientific Nutrition’. With the objective of laying foundation for “Live Well” amongst the Indian consumers, GNC has identified four Building Blocks of Nutrition – Multivitamins, Omega-3’s, Proteins, and Probiotics.

According to ‘Protein Consumption in the Diet of adult Indians Survey’ 91% vegetarians and 85% non-vegetarians among Indians were deficient in proteins. This is huge number. GNC India has therefore came with #BuildingBlocksofNutrition to create awareness about missing blocks in nutrition among Indians. It refers to need for bridging the gap between insufficient nutrition intakes in our day-to-day diet with the assistance of health and nourishment products.


Satnam Singh Bhamara (left) and Sheru Harmeet Aangrish

The campaign launch event took place in the presence of notable personalities like Dr. Mickey Mehta, global leading holistic health guru and corporate life coach, Ms. Noorie M. Gada, a Professional Sports nutritionist, Mr. Sheru Harmeet Aangrish,a well-known body builder and Co-Founder & CEO of Sheru Classic and Mr. Satnam Singh Bhamara, first Indian basketball player to be drafted into the NBA.

These well-known personalities present at the event, helped us understand the fact that current prevailing hectic lifestyles, sedentary lifestyle, unhealthy dietary habits, and lack of nutritious intake are causing serious health issues. And how we can get our required nutrition by adding dietary supplements to our normal diet. There was an informative question and answer session which helped me cleared some of my concerns regarding nutrition and fitness.

GNC believes in bridging the gap created due to inadequate nutrition in-take in the food consumed by people on a day-to- day basis through its offerings. While the concept of nutraceuticals is at a nascent stage in India, it is heartening to see a significantly heightened intent to include them in daily diet to fulfil nutrition intake. The Indian nutraceuticals market is expected to grow at a compounded annual growth rate of 21per cent and reach $10 billion by 2022 from $4 billion now. GNC will fuel this growth by connecting consumers to their best selves by offering a premium assortment of heath, wellness and performance products aiming to help consumers improve the quality of their lives.

– Mr. Shadab Khan, CEO, GNC India


Mr. Satnam Singh Bhamara, Ms. Noorie M. Gada, Mr. Shadab Khan and Mr. Sheru Harmeet Aangrish (left to right)

GNC India is having their first interaction with the audience as the partners for the Sheru Classic event at IHFF (International Health Sports and Fitness Festival) from 13th to 15th Oct in Mumbai. Do visit them and learn more about Building Block of Nutrition and GNC products.

GNC products are now available online on the e-commerce portals as well as at the retail outlets of Guardian Healthcare and other pharmacy chains.

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